{"meta":{"apiVersion":"v2","dataVersion":"2026-10-14"},"currency":"USD","aiPlan":{"name":"AI Plan","priceUsd":0,"planCallWithinHoursOfFitCall":48,"headline":"Your free AI Plan. What to fix first, and what not to buy.","what":"The AI Plan is free. It says what to fix first, what comes next and what not to buy, with a Price for any Build and the Level that fits.","steps":["We answer within one business day and book a short Fit call.","On the Fit call, you tell us what takes up your week.","Within 48 hours, we walk you through your written plan on a call.","You decide. The plan is yours to keep either way."]},"membership":{"summary":"A Membership is one price a week. We build what your business needs, run everything we built, and keep finding the next thing to fix.","billing":{"cycleWeeks":4,"cyclesPerYear":13,"note":"Prices are shown by the week and billed every 4 weeks, 13 times a year."},"levels":[{"id":"embedded","name":"Embedded","weeklyPriceUsd":1875,"cyclePriceUsd":7500,"priceIsFloor":true,"upgradePointsPerCycle":900,"upgradePointsIsFloor":true,"requestsInProgress":"several","meetings":"every week","staffTraining":true,"productForOwnCustomers":true,"whoItFits":"a business with several projects going at once"},{"id":"growth","name":"Growth","weeklyPriceUsd":750,"cyclePriceUsd":3000,"priceIsFloor":false,"upgradePointsPerCycle":300,"upgradePointsIsFloor":false,"requestsInProgress":2,"meetings":"every two weeks","staffTraining":true,"productForOwnCustomers":true,"whoItFits":"a business that wants staff training or its own product to sell"},{"id":"partner","name":"Partner","weeklyPriceUsd":375,"cyclePriceUsd":1500,"priceIsFloor":false,"upgradePointsPerCycle":120,"upgradePointsIsFloor":false,"requestsInProgress":1,"meetings":"every four weeks","staffTraining":false,"productForOwnCustomers":false,"whoItFits":"an owner who wants one thing built at a time"}],"aiHires":{"firstWithinHoursOfAccess":48,"thenOneEach":"quarter","costsUpgradePoints":false,"note":"Every Level includes AI hires. Your first AI hire works within 48 hours of access. We add one more each quarter. AI hires never cost Upgrade Points. The first AI hire works by voice, web chat or email, or inside your business. An AI hire that sends texts starts once your number clears carrier registration, which takes about one to two weeks."},"upgradePoints":{"note":"New work costs Upgrade Points from a published chart. Each Level gets a pool every four weeks. You see the points before we start, and the number changes only if you change the request.","chart":[{"id":"small-change","name":"A small change","example":"New text, a new photo or a new field on a form","points":10},{"id":"section","name":"A section","example":"A new part of a page, like reviews or a price list","points":30},{"id":"page-or-screen","name":"A page or screen","example":"A new page on your site or a new screen in your app","points":50},{"id":"feature","name":"A feature","example":"Booking, payments or a customer login","points":150},{"id":"app-or-agent","name":"An app or an AI agent","example":"A new app, or an AI agent with the systems behind it","points":400}],"neverCostPoints":"These never cost points: fixing what we built, keeping it running, your AI hires, questions and meetings with us, asking what a request costs."},"commitment":{"cycles":13,"paidAtSigning":["first","last"],"codePassesAtPayment":13,"note":"The first term is one year: 13 Cycles of four weeks each. You pay the first and last Cycle when you sign."},"onboardingFee":{"cyclesOfLevelPrice":3,"waivedOnCommitment":true,"note":"A Membership without the one-year term has an Onboarding fee of 3 Cycles at its Level's price. We waive it on the one-year term. You owe it only if you leave early."},"ownership":"Your domain, content and data are yours from day one. The code and accounts pass to you at payment 13.","usage":"AI usage is billed apart: AI models, voice minutes and texts. You pay through your own accounts or a prepaid balance we manage. We set a monthly limit with you on the Plan call, and Maya warns you twice before you reach it. Usage never comes out of your Upgrade Points.","priceStep":{"levelId":"partner","weeklyStepUsd":75,"afterNewMembers":5,"note":"Partner is $375 a week today. Every 5 new members, it goes up $75 a week. You keep the price you signed at for your whole term."},"guarantee":{"name":"The 48-Hour Hire Guarantee","promise":"Your first AI hire works within 48 hours of access. If it does not, we keep working for free and you can leave within 30 days of signing.","ifMissed":"If we miss the 48 hours, you can leave within 30 days of signing. You then pay no Onboarding fee and we refund the last four weeks you paid ahead. If your AI hire talks to customers, you pay the second four weeks only after it handles its first real one.","memberPart":["Give us access and send us your content.","Come to the Kickoff call.","Have your approver answer us within one business day.","Keep the check-in calls on day 14 and day 30."],"limit":"It promises a working AI hire. It never promises sales, revenue or results."}},"builds":{"summary":"You can also buy one Build outright, with no Membership. You pay the Price in your AI Plan up front and own it when it launches.","payment":"You pay the Price in your AI Plan up front.","ownership":"You own it when it launches: the code, the designs and every asset.","acceptance":"A build works to its written checklist, or we keep working at no charge.","examples":[{"id":"one-page-site","category":"site","name":"One-page site","includes":["One page, written and designed for you","A contact form that reaches your inbox","Fast on a phone, and readable with a screen reader","Analytics, and your domain pointed at it"],"excludes":["More pages","A blog or a CMS you edit yourself","Taking payments","Logo and brand identity work"],"hours":{"minimum":6,"maximum":10,"display":"6–10 hours","note":null},"calendar":"2–3 days","price":{"currency":"USD","minimum":1500,"maximum":2500,"display":"$1,500–2,500","note":"Priced in your AI Plan."},"buildKind":"small"},{"id":"business-site","category":"site","name":"Business site, 5 to 8 pages","includes":["Five to eight pages, written and designed for you","Contact and lead capture","Search basics: titles, sitemap, structured data","Analytics and launch checks"],"excludes":["Booking or payments","A CMS you edit yourself","Ongoing content or SEO work","Brand identity from scratch"],"hours":{"minimum":10,"maximum":16,"display":"10–16 hours","note":null},"calendar":"About a week","price":{"currency":"USD","minimum":2500,"maximum":4000,"display":"$2,500–4,000","note":"Priced in your AI Plan."},"buildKind":"small"},{"id":"site-with-booking","category":"site","name":"Site with booking, payments or a CMS","includes":["Everything in the business site","One of: booking, Stripe payments, or a CMS you edit yourself","The integrations that one feature needs","Launch checks on the live flow, with real test bookings or payments"],"excludes":["All three of booking, payments and a CMS at once","Customer accounts and dashboards","A mobile app","Card data touching your own servers (PCI 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database and three to six screens","Stripe billing","An admin view for you","Live on your domain"],"excludes":["A mobile app","Roles beyond user and admin","Integrations with the systems you already run","Tuning for traffic you do not have yet"],"hours":{"minimum":40,"maximum":52,"display":"40–52 hours","note":null},"calendar":"2–3 weeks","price":{"currency":"USD","minimum":10000,"maximum":13000,"display":"$10,000–13,000","note":"Priced in your AI Plan."},"buildKind":"product"},{"id":"platform","category":"web-app","name":"Platform: several roles, integrations","includes":["Several roles, each seeing only what it should","Integrations with the systems you already run","Reporting your team can act on","Live, with monitoring and alerts"],"excludes":["A mobile app","Moving data out of an old system, which is its own price","Hosting inside your own data center","Formal certification such as SOC 2 or HIPAA"],"hours":{"minimum":80,"maximum":null,"display":"80+ hours","note":null},"calendar":"3–6 weeks","price":{"currency":"USD","minimum":20000,"maximum":null,"display":"From $20,000","note":"Priced in your AI Plan."},"buildKind":"product"},{"id":"simple-mobile-app","category":"mobile","name":"Simple mobile app, both stores","includes":["One codebase, iPhone and Android","Up to about six screens","Store listing, icon and screenshots","Submitted to both stores under your developer accounts"],"excludes":["Accounts and a backend","Push notifications and in-app payments","Working offline","Store review time, which Apple and Google control"],"hours":{"minimum":24,"maximum":36,"display":"24–36 hours","note":null},"calendar":"Build under a week, then store review","price":{"currency":"USD","minimum":6000,"maximum":9000,"display":"$6,000–9,000","note":"Priced in your AI Plan."},"buildKind":"product"},{"id":"mobile-app-with-backend","category":"mobile","name":"Mobile app with a backend: accounts, push, payments","includes":["One codebase, iPhone and Android","Accounts, a backend and a database","Push notifications","Payments, in-app or through Stripe","Both store submissions"],"excludes":["A web app alongside it, which is the product platform line","Bluetooth or hardware integrations","Live video or calling","Store review time, which Apple and Google control"],"hours":{"minimum":64,"maximum":104,"display":"64–104 hours","note":null},"calendar":"3–6 weeks, including store review","price":{"currency":"USD","minimum":16000,"maximum":26000,"display":"$16,000–26,000","note":"Priced in your AI Plan."},"buildKind":"product"},{"id":"product-platform","category":"mobile","name":"Product platform: web, mobile and admin","includes":["A web app, a mobile app and an admin, on one backend","Accounts, roles and billing","The integrations the product needs","Live on the web and in both stores"],"excludes":["Anything your AI Plan does not name","Hardware integrations","Formal certification such as SOC 2 or HIPAA","Store review time, which Apple 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Text adds 2–3 weeks for carrier registration","price":{"currency":"USD","minimum":4000,"maximum":6500,"display":"$4,000–6,500","note":"Priced in your AI Plan."},"buildKind":"small"},{"id":"automation-with-approval","category":"automation","name":"Automation with a human approval step","includes":["One workflow, triggered and running on its own","A draft step, where the AI does the work","An approval step, where a person signs off","A log of what ran, and what it did"],"excludes":["Anything that moves money or signs a contract unattended","A second workflow","Rebuilding the systems it connects","Licenses for the tools it touches"],"hours":{"minimum":30,"maximum":40,"display":"30–40 hours","note":null},"calendar":"About a week","price":{"currency":"USD","minimum":4500,"maximum":6000,"display":"$4,500–6,000","note":"Priced in your AI Plan."},"buildKind":"small"}],"bundle":{"rule":"Buy any Product build outright and the business site is included; a site with booking, payments or a CMS is priced in the AI Plan, and so are two Product builds together.","includedBuildId":"business-site","appliesToBuildKind":"product"}}}